About
My name is Morgan Sherman, and I’ve always believed that life’s most exciting moments often happen at the edge of chance. I write about casinos for a living, an occupation that constantly brings me face-to-face with the fascinating world of risk and reward. But my own story is one shaped by far more than just the flicker of slot machines and the turn of a roulette wheel.
I was born and raised in Canada, a country known for its natural beauty, diverse cultures, and polite people—yet not exactly famous for its gambling scene. My journey to becoming a casino writer wasn’t a direct one. In fact, it was the result of a series of fortunate detours and unexpected opportunities that eventually brought me to a career I never saw coming but now can’t imagine leaving.
Growing up in Vancouver, my life was far from glamorous. My parents were hardworking and practical, always emphasizing the value of a good education and steady work. I, on the other hand, was constantly fascinated by the unknown. I loved the idea that life was a series of choices, each one with the potential to change everything. It’s no surprise that I was drawn to gambling as a metaphor for life itself. The thrill of placing a bet, the uncertainty of the outcome, the mix of luck and skill—it all felt like an exaggerated version of the daily decisions we make.
I didn’t start out in journalism, though. I went to university for communications, but my first job was far removed from the gaming world. I worked in marketing for a small tech company in Toronto, where I spent most of my days buried in data analytics and user research. It was secure and steady work, but after a while, I felt like something was missing. The spark of excitement I craved wasn’t there.
I began freelancing on the side, writing about various topics just to see what stuck. It wasn’t until I started contributing articles about online casinos and the broader gambling industry that I realized I had found my niche. The industry itself is a complex and ever-changing one, constantly influenced by evolving technology, shifting regulations, and the people who frequent these establishments. I found myself captivated by the stories behind the games—how they were developed, the psychology behind why people play, and the broader social and economic impacts of the industry.
Before long, I left my marketing job to pursue writing full-time. It was a risky move—ironically, the kind of calculated gamble that I now write about regularly. But it paid off. Today, I contribute to several major publications, both online and in print, covering everything from the best new casinos in North America to the history of gambling legislation in Canada. I’ve had the chance to travel to some of the biggest gambling hubs in the world, from the neon-lit streets of Las Vegas to the growing casino scenes in Macau and Europe.
Living in Canada offers a unique perspective on the gambling industry. Our regulations here are more conservative than those in the U.S. or Europe, but we have a thriving online casino market. In fact, some of the most innovative gaming software companies are based here. Writing about this world has given me a window into how gambling operates as both a business and a form of entertainment, balancing the thrill of chance with the reality of risk.
When I’m not writing, I spend my time exploring the beautiful outdoors Canada has to offer. I live in the foothills of the Rockies now, in a small town where life moves a little slower. I love the contrast between my tranquil surroundings and the high-stakes world I often write about. In many ways, it keeps me grounded. My life is a constant dance between the serenity of nature and the adrenaline rush of the casino floor, and I wouldn’t have it any other way.
Looking back, my career feels like a series of bets—some won, some lost, but all part of a larger game. Writing about casinos has taught me that luck is only part of the equation. Strategy, preparation, and a willingness to take risks are just as important, both in gambling and in life.